EAGER: Negotiated Resource Sharing Strategies to Facilitate New Product Introductions

EAGER：协商资源共享策略以促进新产品推出

• 批准号: 1744109
• 负责人: Reha Uzsoy
• 金额: $ 10.74万
• 依托单位: North Carolina State University
• 依托单位国家: 美国
• 项目类别: Standard Grant
• 财政年份: 2017
• 资助国家: 美国
• 起止时间: 2017-08-15 至 2018-12-31
• 项目状态: 已结题
• 来源: https://www.nsf.gov/awardsearch/showAward?AWD_ID=1744109&HistoricalAwards=false
• 关键词: EAGER; Negotiated; Resource; Sharing; Strategies

The introduction of new products is an important basis for competition in many industries. Effective management of new product introductions requires collaboration and coordination between different units such as sales and marketing, manufacturing, and product engineering. Each unit controls some critical resources and information, but depends on resources and information from other units to perform its function. The resulting competition for manufacturing capacity between units with different objectives, often arbitrated by a central decision maker, may result in delayed, suboptimal decisions. This EArly-concept Grant for Exploratory Research (EAGER) project studies the opportunity for new, decentralized approaches that encourage information sharing among functional units to provide better alternatives to centralized control. The project will yield new insights into multiparty negotiation as well as contributing to the national welfare through insights into how to better manage new product introduction in industrial, non-profit and defence environments. The award will provide support for a graduate student working with the PI.This project will evaluate the merits of two novel approaches to structuring decentralized decision making. The first will involve the emerging field of algorithmic game theory to develop computationally efficient approximation algorithms for determining equilibrium solutions for these problems. The second will involve the study of combinatorial auctions, where each unit bids for manufacturing capacity across different time periods. The extensive literature on game theory and combinatorial auctions present an opportunity to develop novel formulations of this problem. Several streams of research address different aspects of the problem, but none is currently capable of modelling even simplified versions of the problem in all aspects. Hence at the current stage of knowledge it is not clear what direction a concerted attack on this problem with these tools should take. The objective of this EAGER project is to clarify this issue, identifying the most promising lines of attack while eliminating those unlikely to succeed.

引入新产品是许多行业竞争的重要基础。 有效管理新产品介绍需要不同单位（例如销售和营销，制造和产品工程）之间的协作和协调。 每个单元都控制一些关键的资源和信息，但取决于其他单位的资源和信息来执行其功能。 由中央决策者通常由不同目标仲裁的单位之间的制造能力竞争可能会导致延迟的次优决策。 这项对探索性研究（急切）项目的早期概念赠款研究了新的，分散的方法的机会，鼓励在功能单位之间提供信息共享，以提供更好的集中控制替代方案。 该项目将通过对如何更好地管理工业，非营利和国防环境中的新产品介绍的见解来对多方谈判产生新的见解，并为国家福利做出贡献。 该奖项将为与PI合作的研究生提供支持。该项目将评估两种新颖的方法来结构分散决策的方法。第一个将涉及算法游戏理论的新兴领域，以开发用于确定这些问题的平衡解决方案的计算有效近似算法。第二个将涉及组合拍卖的研究，每个单元都在不同时间段竞标制造能力。 关于游戏理论和组合拍卖的广泛文献为开发了这个问题的新表述提供了机会。几个研究流解决了问题的不同方面，但是目前没有一个能够在各个方面对问题的简化版本进行建模。因此，在当前的知识阶段，不清楚这些工具应采取的共同攻击该问题的方向。这个渴望的项目的目的是澄清这个问题，确定最有希望的攻击线，同时消除那些不太可能成功的攻击线。