Doctoral Dissertation Research: The Impact of Working Memory on Response Order Effects and Question Order Effects in Telephone and Web Surveys

博士论文研究：工作记忆对电话和网络调查中的反应顺序效应和问题顺序效应的影响

• 批准号: 1631994
• 负责人: Robert Belli
• 金额: $ 1.6万
• 依托单位: University of Nebraska-Lincoln
• 依托单位国家: 美国
• 项目类别: Standard Grant
• 财政年份: 2016
• 资助国家: 美国
• 起止时间: 2016-09-15 至 2017-08-31
• 项目状态: 已结题
• 来源: https://www.nsf.gov/awardsearch/showAward?AWD_ID=1631994&HistoricalAwards=false
• 关键词: Doctoral; Dissertation; Research; Impact; Working

This research project will investigate whether working memory has an impact on the responses participants provide on survey questionnaires. Working memory is a cognitive system that provides both the limited storage for relevant information and the temporary processing needed to perform ongoing mental tasks. When individuals participate in a survey, for each question presented, the participant must remember the question and response options while formulating a response. This research will extend the current understanding of the impact of working memory on participants' response selections in questions about attitudes. The research will contribute new knowledge about the cognitive aspects of survey methodology. The results may have implications for the design of questionnaires and could be of particular importance to large, nationally representative surveys like the Health and Retirement Study (HRS), where it is essential to measure cognitive functioning. As a Doctoral Dissertation Research Improvement award, support is provided to enable a promising student to establish a strong, independent research career.This project will collect new data through administering a survey to a random sample of Nebraska residents. Three research questions will be addressed with this data: 1) Does working memory impact question order and response order effects? The project will assess whether these effects are consistent across high and low working memory capacity groups for younger and older participants. 2) Is the impact of working memory on question-order effects and response-order effects consistent across two modes of survey administration, telephone and web? To examine this question, the same set of questions will be administered in a telephone survey and web survey. 3) How do participants compare across two different sets of memory measures? A subset of memory measures from the Health and Retirement Study (HRS) will be included in the survey to compare with other questions designed to specifically measure working memory capacity. The data will be analyzed using statistical methods such as chi-square tests and logistic regression.

该研究项目将调查工作记忆是否会影响参与者对调查问卷的回答。 工作记忆是一个认知系统，既可以为相关信息提供有限的存储，也提供执行持续心理任务所需的临时处理。 当个人参加调查时，对于提出的每个问题，参与者必须在制定回答的同时记住问题和回答选择。 这项研究将扩展对工作记忆对参与者态度问题的反应选择的影响的当前理解。 这项研究将为调查方法的认知方面提供新的知识。 结果可能对问卷的设计有影响，对于诸如健康和退休研究（HRS）等大型国家代表性调查（HRS）可能至关重要，在该调查中，衡量认知功能至关重要。作为博士学位论文研究改进奖，提供了支持，以使有前途的学生能够建立强大的独立研究职业。该项目将通过对随机的内布拉斯加州居民进行调查来收集新数据。 这些数据将解决三个研究问题：1）工作记忆影响问题顺序和回答顺序效果吗？ 该项目将评估这些效果是否在年龄较大和年龄较大的参与者的高和低工作记忆能力组中是否一致。 2）工作记忆对问题订单效应和响应顺序效应的影响是否在两种调查管理模式，电话和网络模式下保持一致？ 为了检查这个问题，电话调查和网络调查将进行相同的问题。 3）参与者如何比较两套不同的内存度量？ 调查中将包括健康和退休研究（HRS）的记忆措施子集，以与旨在专门衡量工作记忆能力的其他问题进行比较。 将使用统计方法（例如卡方检验和逻辑回归）分析数据。