Doctoral Dissertation Research: Nations as Destinations: Tourist Sources as Local Fields of Global Production

博士论文研究：作为目的地的国家：作为全球生产的当地领域的旅游来源

• 批准号: 1401064
• 负责人: Jeffrey Goldfarb
• 金额: $ 0.91万
• 依托单位: The New School
• 依托单位国家: 美国
• 项目类别: Standard Grant
• 财政年份: 2014
• 资助国家: 美国
• 起止时间: 2014-06-01 至 2015-02-28
• 项目状态: 已结题
• 来源: https://www.nsf.gov/awardsearch/showAward?AWD_ID=1401064&HistoricalAwards=false
• 关键词: Doctoral; Dissertation; Research; Nations; Destinations

SES-1401064Jeffrey GoldfarbTim RosenkranzNew School UniversityThis research explores how destination marketing functions as a key mechanism through which the nation-state adapts to conditions of globalization and, in turn, co-constitutes global socio-economic processes. Tourism is one of the world?s largest industries, moving one billion people and 1.3 trillion US dollars in 2012. Nation-states compete for these global movements of consumers. Destination marketing, as tool to attract tourists, has become a central activity of the nation-state as tourist destination. The problem for the nation-state's actors, the National Tourist Offices, is that they have to rely on the cooperation of the local travel media and industry at the source, the places from which tourist come. This interpretative-comparative research analyzes the destination marketing efforts of several nation-states in two different field-sites (USA and India) to address the question of how do National Tourist Offices manage their production as tourist destination in local travel media and industry? This research breaks down the large scale of the global tourism economy into two distinct local sites, hypothesizing that these local, socio-economic arenas (fields) of interaction between destination marketing, travel media and industry significantly limit the nation-states? efforts to control the production of its commodity image. Situated in the literatures of Economic Sociology, the Sociology of Globalization and the Sociology of Culture, this study contributes to the debate about the relation between globalization processes and the nation-state. While engaging with the research on branding/marketing institutions that translate culture into an economic resource, transforming the nation-state into an actor and subject of global competition, this study moves from the ideology of branding to the empirical research of its practices. It therefore applies qualitative methods, including participant observation, interviewing as well as content and discourse analysis.Broader ImpactsThe research contributes to a better understanding of the production of the global environment that forces nation-states to reorder their societies under economic competition. Image constitutes value within this global competition, exemplified by the desire to "brand the nation," an imperative that treats people as stakeholders and assets. This study challenges tradition explanations by analyzing the local organizational fields' contestations of the nation-state's control over image production. Research findings contribute to scholarship in social sciences and also to tourism destination studies that are directly implicated in the ideological production of state policies. The collected data will be de-identified and made available for further study of the processes of informal practices in the spheres of marketing, media and industry.

SES-1401064Jeffrey Goldfarbtim Rosenkranznew School University本研究探讨了目的地营销如何作为一种关键机制，民族国家可以适应全球化的条件，然后共同构成全球社会经济 - 社会经济过程。旅游业是世界上最大的行业之一，在2012年搬迁了十亿人和13万亿美元。民族国家争夺这些全球消费者的运动。目的地营销作为吸引游客的工具，已成为民族国家作为旅游目的地的中心活动。民族国家的演员国家旅游办公室的问题在于，他们必须依靠当地旅行媒体和行业的合作来源，这是旅游者来的地方。这项解释性的启发性研究分析了两个不同现场（美国和印度）的几个民族国家的目的地营销工作，以解决国家旅游办公室如何将其生产作为当地旅行媒体和行业的旅游目的地管理的问题？这项研究将全球旅游经济的大规模规模分解为两个不同的本地遗址，假设这些地方，社会经济领域（领域）目的地营销，旅行媒体和行业之间的相互作用会显着限制民族国家？努力控制其商品形象的生产。本研究位于经济社会学的文献，全球化和文化社会学的文献中，有助于关于全球化过程与民族国家之间关系的辩论。在参与有关将文化转化为经济资源的品牌/营销机构的研究，将民族国家转化为全球竞争的演员和主题，但这项研究从品牌的意识形态转变为对其实践的经验研究。因此，它应用了定性方法，包括参与者的观察，访谈以及内容和话语分析。BOADER影响研究有助于更好地理解全球环境的生产，这迫使民族国家在经济竞争下重新分配其社会。图像构成了这场全球竞争中的价值，以“烙印国家”的愿望为例，这是将人们视为利益相关者和资产的当务之急。这项研究通过分析当地组织领域对民族国家对图像生产的控制的竞争来挑战传统的解释。研究结果有助于社会科学的奖学金，也有助于直接与国家政策的意识形态生产有关的旅游目的地研究。收集的数据将被取消识别，并可以进一步研究营销，媒体和行业领域的非正式实践过程。