Doctoral Dissertation Research in Economics: Understanding the Sunk Cost Fallacy and the Role of Economic Incentives

经济学博士论文研究：理解沉没成本谬误和经济激励的作用

• 批准号: 1326235
• 负责人: Stanley Reynolds
• 金额: $ 0.64万
• 依托单位: University of Arizona
• 依托单位国家: 美国
• 项目类别: Standard Grant
• 财政年份: 2013
• 资助国家: 美国
• 起止时间: 2013-09-01 至 2015-08-31
• 项目状态: 已结题
• 来源: https://www.nsf.gov/awardsearch/showAward?AWD_ID=1326235&HistoricalAwards=false
• 关键词: Doctoral; Dissertation; Research; Economics; Understanding

This award provides funding for laboratory experiments conducted by coPI Collin Weigel under the supervision of Prof. Stanley Reynolds. The experiments test the effects of clear economic incentives on individual decision making in dynamic environments. Research in psychology and marketing suggests that people tend to continue on a course of action once they have sunk resources into their decisions, and that people continue even when it is no longer rational to do so. The experiments test the hypothesis that a clearly defined environment and clear economic incentives correct this tendency. Previous scholars have argued that because people stick with their course of action once they have 'sunk' resources, it is very difficult to change such a course of action. This has been used as the basis for marketing campaigns and for efforts to encourage the adoption of new technologies. The new research funded by this award may result in new insights about how to market innovative products.

该奖项为 coPI Collin Weigel 在 Stanley Reynolds 教授的监督下进行的实验室实验提供资金。 这些实验测试了动态环境中明确的经济激励对个人决策的影响。 心理学和市场营销研究表明，一旦人们在决策中投入了资源，他们往往会继续采取某种行动，而且即使这样做不再理性，人们也会继续这样做。 实验检验了这样的假设：明确定义的环境和明确的经济激励措施可以纠正这种趋势。 先前的学者认为，由于人们一旦拥有“沉没”资源就会坚持自己的行动方针，因此很难改变这种行动方针。 这已被用作营销活动和鼓励采用新技术的基础。 该奖项资助的新研究可能会带来有关如何营销创新产品的新见解。