Heartbeat of Australia: Tracking, Understanding and Engaging News Audiences

澳大利亚的心跳：跟踪、理解和吸引新闻受众

• 批准号: LP220100121
• 负责人: Prof Sora Park
• 金额: $ 24.44万
• 依托单位: University of Canberra
• 依托单位国家: 澳大利亚
• 项目类别: Linkage Projects
• 财政年份: 2023
• 资助国家: 澳大利亚
• 起止时间: 2023-01-01 至 2025-12-31
• 项目状态: 未结题
• 来源: https://dataportal.arc.gov.au/RGS/Web/Grants/LP220100121
• 关键词: Heartbeat; Australia; Tracking; Understanding; Engaging

This project aims to address the existential crisis of local news by developing a barometer of the health of local news ecosystems informed by longitudinal audience surveys, stakeholder in-depth interviews and case studies of marginalised audiences. Expected outcomes include a robust evidence base to assess the value of local news to audiences and wider society, and innovative new strategies to better address the challenges the news industry faces in adapting to the digital environment. By devising strategies to produce and deliver quality local news that is financially sustainable, the project aims to deliver significant benefits to the news industry and the wellbeing of individuals and communities across Australia.

该项目旨在通过纵向受众调查、利益相关者深度访谈和边缘化受众案例研究，开发当地新闻生态系统健康状况的晴雨表，以解决当地新闻的生存危机。预期成果包括建立强大的证据基础来评估当地新闻对受众和更广泛社会的价值，以及更好地解决新闻业在适应数字环境方面面临的挑战的创新战略。通过制定战略来制作和提供财务上可持续的优质本地新闻，该项目旨在为新闻行业以及澳大利亚各地个人和社区的福祉带来重大利益。