Mining and investigating the factors influencing crowdfunding success

Crowdfunding is an innovative and relatively new financial method that connects entrepreneurs and investors through the Internet. It allows entrepreneurs to raise often small amounts of funds from a large number of investors to finance start-ups. The gaming industry is a suitable market for crowdfunding and has uniquely interesting characteristics that are worthy of exploration. The article examines which factors can influence the success of crowdfunding campaigns in this industry. The study uses principal components analysis, logistic regression and the OneRule method to analyze 9962 projects between 2009 and 2018. Several attributes, including textual variables are identified that influence the success of crowdfunding campaigns. The findings provide valuable insights for the success surrounding such campaigns and have implications for practice.

众筹是一种创新且相对较新的金融方法，它通过互联网将创业者和投资者联系起来。它使创业者能够从大量投资者那里筹集通常数额较小的资金，为初创企业提供资金。游戏行业是一个适合众筹的市场，具有独特有趣的特点，值得探索。本文研究了哪些因素会影响该行业众筹活动的成功。该研究使用主成分分析、逻辑回归和OneRule方法对2009年至2018年间的9962个项目进行了分析。确定了包括文本变量在内的几个影响众筹活动成功的属性。这些研究结果为这类活动的成功提供了有价值的见解，并对实践具有启示意义。