The Mompreneurship Phenomenon: An Examination of the Antecedents and Challenges of Mothers in Business

Mompreneurship or entrepreneurship by mothers, often heralded as new-age feminism, is internationally gaining a lot of attention. Being in its nascent stage, this phenomenon is little understood. The aim of this article was to study the research gap in the scarce current mompreneurship literature available especially in regards to antecedents and the challenges peculiar to mompreneurs. This gap was studied by reviewing the emerging literature to understand the conceptual definition of mompreneurs and the prominent antecedents and challenges peculiar to mompreneurs. The identified themes were then validated by undertaking the qualitative analysis of the case studies and the narratives of 10 prominent mompreneurs using the “verstehen” technique. The qualitative approach provided the intimate knowledge of the journey, experiences, and the challenges of the leading successful mompreneurs based on which immensely practical recommendations have been offered for the budding mompreneurs which make this study very useful for the audience.

母亲创业，常被视为新时代的女权主义，在国际上受到广泛关注。由于处于起步阶段，这种现象鲜为人知。本文旨在研究现有的少量母亲创业文献中的研究空白，尤其是关于母亲创业者特有的前因和挑战方面。通过回顾新兴文献来研究这一空白，以了解母亲创业者的概念定义以及母亲创业者特有的主要前因和挑战。然后，使用“理解”技术对10位杰出母亲创业者的案例研究和自述进行定性分析，对所确定的主题进行验证。定性研究方法提供了对领先的成功母亲创业者的创业历程、经验和挑战的深入了解，在此基础上，为初出茅庐的母亲创业者提供了非常实用的建议，这使得本研究对受众非常有用。