Research on the Sustainable Development of Urban Night Tourism Economy: A Case Study of Shenzhen City

As the process of cultural tourism integration gradually deepens, determining how to tap into the night tourism economy has become a new focus of the industry. Among the core cities in the Guangdong-Hong Kong-Macao Greater Bay Area, Hong Kong, and Macau have formed a more mature model of sustainable development of night tourism economy, whereas it is not obvious in mainland cities. The current research themes in this field are more scattered and have not yet formed a study with depth and breadth. Accordingly, this study selects the modern international metropolis Shenzhen as the research object. First, based on system theory and sustainable development theory, it uses hierarchical analysis and a comprehensive evaluation model to conduct a comprehensive assessment of the sustainable development of the tourism economy in Shenzhen from 2011 to 2021. Second, through the cluster analysis of day-time and night-time tourism economic patterns in Shenzhen, it explores the sustainable development path of Shenzhen's night-time tourism economy. Research results show that each major indicator of sustainable development of the tourism economy in Shenzhen maintains stable and fast growth momentum, and the rise of the night-time tourism economy injects a new momentum for sustainable development. As an extension and supplement of the day-time tourism economic form, the night-time tourism economy includes three tourism economic forms: excursionistic, cultural immersion, and host and guest leisure. Finally, the researcher proposes corresponding sustainable development strategies for different forms of the night-time tourism economy. Empirical findings of this study have important reference value for the related research on the night tourism economy.

随着文旅融合进程逐渐加深，如何挖掘夜间旅游经济已成为行业新焦点。在粤港澳大湾区核心城市中，香港和澳门已形成较为成熟的夜间旅游经济可持续发展模式，而内地城市则不明显。该领域当前的研究主题较为分散，尚未形成有深度和广度的研究。因此，本研究选取现代化国际大都市深圳作为研究对象。首先，基于系统理论和可持续发展理论，运用层次分析法和综合评价模型对2011年至2021年深圳旅游经济的可持续发展进行综合评估。其次，通过对深圳白天和夜间旅游经济模式进行聚类分析，探索深圳夜间旅游经济的可持续发展路径。研究结果表明，深圳旅游经济可持续发展的各项主要指标保持稳定快速增长态势，夜间旅游经济的兴起为可持续发展注入新动力。作为白天旅游经济形态的延伸和补充，夜间旅游经济包含游览观光、文化沉浸以及主客休闲三种旅游经济形态。最后，研究者针对不同形式的夜间旅游经济提出了相应的可持续发展策略。本研究的实证结果对夜间旅游经济相关研究具有重要参考价值。