Project 4: Effects of cigarette filter ventilation on cigarette appeal and preferences for combusted and noncombusted tobacco products

项目 4：卷烟过滤嘴通风对卷烟吸引力以及对燃烧和非燃烧烟草产品的偏好的影响

• 批准号: 10246921
• 负责人: RICHARD J O'CONNOR
• 金额: $ 49.47万
• 依托单位: UNIVERSITY OF MINNESOTA
• 依托单位国家: 美国
• 财政年份: 2017
• 资助国家: 美国
• 起止时间: 2017-09-20 至 2023-08-31
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/10246921
• 关键词: Advertising; Behavior; Belief; Characteristics; Cigarette; Cognitive; Color; Descriptor; Devices; Dose; Electronic cigarette; Excision; Expectancy; Future; Health; Inhalation; Intention; Interview; Label; Laboratories; Laboratory Study; Light; Link; Manufacturer Name; Marketing; Measures; Mediating; Methods; Nicotine; Nicotine Dependence; Online Systems; Outcome; Perception; Pharmaceutical Preparations; Policies; Population; Product Packaging; Protocols documentation; Proxy; Relative Risks; Research; Risk; Science; Sensory; Shapes; Smoke; Smoker; Standardization; Structure; Surveys; Tars; Taste Perception; Testing; Tobacco; Toxic effect; Variant; Visit; biobehavior; cigarette smoking; design; electronic cigarette user; experience; innovation; novel; preference; response; risk perception; satisfaction; smoking cessation; tobacco products; ventilation; willingness; young adult

ABSTRACT The physical design features of cigarette products directly impact their appeal by influencing both cognitive and sensory perceptions. \Ventilated cigarettes dilute smoke, which promotes perceptions of “smoothness” and therefore lower health risk, contributing to the overall appeal of these products. These perceptions and beliefs are further shaped by cigarette manufacturers' use of descriptive terms and colors on packaging designs and advertising. In this project, we will assess whether removing ventilation from cigarette filters lowers cigarette product appeal among smokers. This study thus will determine whether a regulatory requirement to reduce ventilation will lower demand for cigarettes without unintended consequences. In addition, this project will show how product appeal and risk perceptions of unventilated filters are influenced by the descriptive terms and colors used on cigarette packaging to communicate ventilation features. Using survey and laboratory methods, this project will assess the effect of variation in cigarette filter ventilation and pack messaging on consumers' rating of product appeal (especially among young adults), perceptions of specific health risks, and willingness to switch to alternative nicotine devices (ANDs). Our premise is that removal of filter ventilation will reduce the appeal of cigarette smoking and increase the likelihood that smokers would either quit smoking or switch to an alternative product (e.g., electronic cigarettes). Under Aim 1 we will assess the link between marketing proxies for filter ventilation (product descriptors, packaging) and risk beliefs using semi-structured interviews and a web-based survey of smokers using best-worst scaling (BWS) methods. Under Aim 2, we will assess the link between filter ventilation, product appeal, risk perceptions, and puffing. A core assumption of restricting the use of ventilation is that it would make smoke taste harsher and thereby reduce appeal. We will conduct a two- visit, within subjects laboratory study of smokers to determine the impact of five different levels of filter ventilation (0-80%) on smokers' product risk perceptions and ratings of sensory perception (i.e., harshness and smoothness), purchase intention, and puffing behavior. Finally, under Aim 3, we will Examine how filter ventilation, product packaging, and experience of real-world product use combine to influence appeal and risk perceptions, and willingness to quit or switch to an Alternative Nicotine Delivery (AND) product. We will conduct a multi-visit laboratory and field protocol in which various combinations of filter ventilation, product packaging, and labeling will be assessed under real-world product use experiences in terms of consumers' ratings of product appeal, risk perceptions willingness to quit, or switch to an AND.

抽象的 卷烟产品的物理设计特征通过影响认知和认知来直接影响其吸引力。 通风的香烟稀释了烟雾，从而促进了“平稳”和“平稳”的感觉。 因此降低了健康风险，从而提高了这些产品的整体吸引力。 卷烟制造商在包装设计上使用描述性术语和颜色进一步塑造了这一点 在这个项目中，我们将评估去除香烟过滤嘴的通风是否会降低香烟的数量。 因此，这项研究将确定是否需要减少监管要求。 此外，该项目还将表明，通风将降低卷烟需求，而不会产生意想不到的后果。 描述性术语如何影响不通风过滤器的产品吸引力和风险认知 使用调查和实验室方法在香烟包装上使用颜色来传达通风功能， 该项目将评估香烟过滤嘴通风和包装信息的变化对消费者的影响 产品吸引力的评级（尤其是年轻人）、对特定健康风险的看法以及意愿 改用替代尼古丁装置 (AND) 我们的前提是去除过滤器通风将减少尼古丁的产生。 吸烟的吸引力并增加吸烟者戒烟或转而吸烟的可能性 在目标 1 下，我们将评估营销代理之间的联系。 使用半结构化访谈和 使用最佳-最差衡量 (BWS) 方法对吸烟者进行网络调查，我们将在目标 2 下评估这种联系。 过滤器通风、产品吸引力、风险认知和膨化之间的限制的核心假设。 使用通风的原因是它会使烟味变得更刺鼻，从而降低吸引力。我们将进行两次检查。 访问，在受试者实验室内对吸烟者进行研究，以确定五种不同级别的过滤器的影响 通风（0-80%）对吸烟者产品风险认知和感官认知评级（即刺激性和刺激性）的影响 最后，在目标 3 下，我们将检查如何过滤。 通风、产品包装和实际产品使用体验共同影响吸引力和风险 我们会戒烟或改用替代尼古丁输送 (AND) 产品的看法和意愿。 进行多次访问实验室和现场协议，其中过滤器通风、产品的各种组合 包装和标签将根据消费者的真实产品使用体验进行评估 产品吸引力的评级、风险认知、退出或转向 AND 的意愿。