Ubiquitous Mobile Multimedia for Environmental Public Health Outreach and Social

用于环境公共卫生外展和社会的无处不在的移动多媒体

• 批准号: 7909940
• 负责人: Cesar Bandera
• 金额: $ 9.89万
• 依托单位: CELL PODIUM
• 依托单位国家: 美国
• 财政年份: 2010
• 资助国家: 美国
• 起止时间: 2010-08-13 至 2012-03-31
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/7909940
• 关键词: Accounting; Address; Adoption; Adult; African American; Awareness; Behavior; Businesses; Car Phone; Cells; Cellular Phone; Communication; Communications Media; Communities; Community Outreach; Complement; Computer Literacy; Computer software; Computers; Country; Data; Dentistry; Development; Devices; Disease; Education; Effectiveness; Electronic Mail; Emergency Situation; Enrollment; Environmental Exposure; Environmental Health; Equipment; Event; Family; Focus Groups; Friends; Goals; Growth; Hazard Assessment; Health; Hispanics; Human Resources; Information Centers; Instruction; Internet; Intervention; Learning; Marketing; Medicine; Modality; Modeling; Multimedia; National Institute of Environmental Health Sciences; Nature; New Jersey; Newsletter; Online Systems; Participant; Performance; Phase; Privacy; Provider; Public Health; Public Health Schools; Reaction; Research; Research Personnel; Resources; Rest; Sanitation; Scientist; Services; Slide; Small Business Technology Transfer Research; Socioeconomic Status; Software Tools; Solutions; System; Technology; Telephone; Testing; Text; Time; Training; Training Programs; Translating; United States; Universities; Viral; Visual; Wireless Technology; Work; abstracting; animation; base; career; cost; demographics; design; digital; emergency service responder; expectation; experience; hazard; interest; interoperability; meetings; outreach; outreach program; peer; prototype; public health relevance; social; social group; social networking website; tool; usability; web-based social networking

DESCRIPTION (provided by applicant): Project Abstract: Most adults with access to the Internet have used it to search for health information, and half of these queries are for friends or family of the searcher. Unfortunately, access to the Internet varies by socioeconomic status, hence the well quantified "digital divide:" 65% of white adults in the United States searched online for health information in 2008 versus 51% of African Americans and 44% of Hispanics. An alternate mechanism with which to convey visual content (e.g., pictures, animations, and videos) is the ubiquitous cell phone, and demographics with less access to the Internet tend to be more frequent users of mobile multimedia: 54% of white adults use multimedia messaging on their phones, versus 56% of African Americans and 76% of Hispanics. Multimedia messaging between friends and family is the fastest growing data service on cell phones and the second most invoked (text messaging being the first), but it is not used as a communications medium on which to deliver health information due to technical barriers that include instructional design constraints and a lack of device and wireless carrier interoperability. The proposed STTR Phase I effort will investigate the feasibility of using mobile multimedia for health outreach, the appeal of multimedia messaging to health outreach users, and its effectiveness in facilitating the sharing of health outreach information among social groups. The effort focuses on differences between multimedia messaging and traditional web-based outreach, including the personal nature of mobile devices, user acceptance of pushed content, and the cost to a web-based outreach program of repurposing content and maintaining wireless opt-in enrollment. The effort will also investigate the potential of outreach recipients to disseminate health outreach through peer-to-peer forwarding of multimedia messages, and posting multimedia messages on social websites (e.g., Twitter and Facebook). The ability of a public health outreach program to send multimedia to any (opted-in) cell phone, and the ability of any user to post multimedia content on a social network web site from any cell phone, require technical solutions to the current lack of interoperability. In order to conduct field tests within the Phase I period of performance, the proposed effort builds upon two ongoing projects: the Community Outreach and Education Core (COEC) at the University of Medicine and Dentistry of New Jersey (UMDNJ) and Cell Podium's Just-In- Time Training for Emergency Incidents System (JITTEIS). COEC translates research information from the Center for Environmental Exposures and Disease (CEED), an NIEHS Environmental Health Sciences Core Center, into tools and resources for community stakeholders. The goals of COEC are to (1) develop partnerships with community stakeholders to translate and disseminate CEED research information; (2) enhance the dialogue on environmental health issues between community stakeholders and CEED researchers; (3) increase awareness and understanding of environmental health research; and (4) promote environmental health research as a career option. JITTEIS is a training technology being developed under the NIEHS Worker Education and Training Program that serves skilled support personnel (SSP, e.g., carpenters, ironworkers, sanitation workers) deployed to aid first responders in emergency incidents. SSP are often exposed to the same hazards as first responders, but lack formal instruction in hazard assessment and the use of personal protective equipment. When SSP are deployed to an incident, JITTEIS sends brief relevant multimedia lessons to their cell phones in the form of multimedia messages. JITTEIS works with the SSP's existing cell phone, carrier, and wireless subscription plan, and does not require the SSP to change any settings in the phone or account, install any software, or browse for content. The proposed effort adapts JITTEIS technology to community outreach and education at the COEC, and assesses this new outreach medium with COEC stakeholders. Mobile multimedia will complement COEC's current dissemination of CEED research by providing COEC's target audiences with timely and regular access to CEED research information well beyond the annual COEC events, even if the user has no computer experience. Any user will be able to opt in and select specific topics of interest. As COEC develops information on CEED research and community events, this technology will push it onto users' phones in the form of easily assimilated multimedia. At any time, the user can view the content, forward it to the mobile devices or email of friends and family, and post it on any social networking site, thereby leveraging communications among peers to increase the audience footprint of the outreach messages. PUBLIC HEALTH RELEVANCE: Demographics underserved by the digital divide tend to be more frequent users of cell phone functionality that can convey and propagate health information. However, public health outreach in the United States does not exploit this communications medium, and the country overall lags behind the rest of the world in the adoption of cell phones in mobile learning. The proposed effort is a public application of mobile learning that addresses the technical interoperability and instructional design barriers that have previously impeded such services: the public at large will have access to appealing health outreach multimedia regardless of their cell phone. Unlike a web-based experience, the proposed messaging pushes theme-specific multimedia outreach to the phone without requiring the user to browse for it, and is easily forwarded by the user to his/her friends, family, and social websites, potentially accelerating the dissemination and coverage of public health outreach.

描述（由申请人提供）：项目摘要：大多数访问互联网的成年人都使用它来搜索健康信息，其中一半的查询是针对搜索者的朋友或家人。不幸的是，获得互联网的访问因社会经济地位而有所不同，因此量化的“数字鸿沟：”美国有65％的白人成年人在2008年在线搜索健康信息，而51％的非洲裔美国人和44％的西班牙裔美国人则在线搜索。传达视觉内容的另一种机制（例如，图片，动画和视频）是无处不在的手机，人口统计学往往更频繁地是移动多媒体的使用者：54％的白人成年人在手机上使用多媒体信息，而非洲人的56％，而56％的非洲美洲和76％的人则使用了他的76％。朋友与家人之间的多媒体消息传递是手机上增长最快的数据服务，第二个被调用的数据服务（文本消息传递是第一个），但由于技术障碍，包括教学设计约束以及缺乏设备和无线载波互动性，因此不将其用作提供健康信息的通信媒介。拟议的STTR I阶段努力将调查使用移动多媒体进行健康外展的可行性，多媒体消息传递对健康外展用户的吸引力，以及其在促进社会群体之间共享健康外展信息方面的有效性。这项工作重点是多媒体消息传递和基于Web的传统外展之间的差异，包括移动设备的个人性质，对推送内容的用户接受以及基于网络的重新利用内容的基于Web的外展计划的成本以及维护无线选择入学。这项努力还将调查外展接收者通过对点对点转发多媒体消息传播健康外展的潜力，并在社交网站（例如Twitter和Facebook）上发布多媒体消息。公共卫生外展计划将多媒体发送到任何（选择的）手机的能力，以及任何用户可以通过任何手机在社交网站上发布多媒体内容的能力，需要技术解决方案，以确保当前缺乏互操作性。为了在表现的第一阶段进行现场测试，拟议的努力建立在两个正在进行的项目上：新泽西大学医学和牙科的社区外展和教育核心（COEC）（UMDNJ）和Cell Podium对紧急事件系统（Jitteis）的正式培训（Jitteis）。 COEC将NIEHS环境健康科学核心中心的环境暴露与疾病中心（CEED）转化为社区利益相关者的工具和资源。 COEC的目标是（1）与社区利益相关者建立合作伙伴关系，以翻译和传播CEED研究信息； （2）加强有关社区利益相关者和CEED研究人员之间环境健康问题的对话； （3）提高对环境健康研究的认识和理解； （4）促进环境健康研究作为职业选择。 Jitteis是一项培训技术，该技术是在NIEHS工人的教育和培训计划下开发的，该计划为熟练的支持人员（例如，木匠，铁工人，卫生工人）提供服务，以帮助急救人员进行紧急事件。 SSP通常与急救人员相同的危害，但缺乏危险评估和使用个人防护设备的正式指导。当SSP部署到事件中时，Jitteis以多媒体消息的形式向其手机发送简短的相关多媒体课程。 Jitteis与SSP现有的手机，运营商和无线订阅计划一起工作，并且不需要SSP更改手机或帐户中的任何设置，安装任何软件或浏览内容。拟议的努力使Jitteis技术适应了COEC的社区外展和教育，并通过COEC利益相关者评估了这种新的外展媒体。移动多媒体将通过为COEC的目标受众提供及时且定期访问CEED研究信息，即使用户没有计算机体验，也可以及时且定期访问CEED研究信息，以补充COEC当前对CEED研究的传播。任何用户都可以选择并选择感兴趣的特定主题。随着COEC开发有关CEED研究和社区活动的信息，该技术将以易于吸收的多媒体的形式将其推向用户的手机。在任何时候，用户可以查看内容，将其转发到朋友和家人的移动设备或电子邮件中，并将其发布在任何社交网站上，从而利用同行之间的通信来增加宣传信息的受众范围。 公共卫生相关性：数字鸿沟服务不足的人口统计往往是可以传达和传播健康信息的手机功能的更频繁的用户。但是，美国的公共卫生宣传并未利用这种通信媒介，该国在移动学习中采用手机方面的整体落后于世界其他地区。拟议的努力是移动学习的公开应用，该应用程序解决了以前阻碍此类服务的技术互操作性和教学设计障碍：不管他们的手机如何，整个公众都将获得吸引人的健康外展多媒体。与基于网络的体验不同，提议的消息传递将特定于主题的多媒体推广到电话上，而无需用户浏览它，并且用户很容易将其转发给其朋友，她/她的朋友，家人和社交网站，从而有可能促进对公共卫生范围的传播和报道。