Collaborative Research: Video Communication Technologies in Survey Data Collection

合作研究：调查数据收集中的视频通信技术

• 批准号: 1825113
• 负责人: Frederick Conrad
• 金额: $ 58.16万
• 依托单位: Regents of the University of Michigan - Ann Arbor
• 依托单位国家: 美国
• 项目类别: Standard Grant
• 财政年份: 2018
• 资助国家: 美国
• 起止时间: 2018-09-15 至 2022-04-30
• 项目状态: 已结题
• 来源: https://www.nsf.gov/awardsearch/showAward?AWD_ID=1825113&HistoricalAwards=false
• 关键词: Collaborative; Research; Video; Communication; Technologies

This research project will examine data quality, participation, respondent experience, and costs in two promising but not yet widely deployed survey modes that use off-the-shelf video technology and are less costly than face to face (FTF) interviews: video-mediated (VM) interviews (live two-way communication via platforms like Skype) and video self-administered (VS) interviews, in which video-recorded interviewers ask the questions and respondents answer by typing or clicking. This project will compare these measures of data quality and costs in VM and VS interviews carried out by the same professional interviewers and in conventional online (textual) self-administered questionnaires, asking the same survey questions to members of a representative sample who are randomly assigned to one of these three modes. Because VM is synchronous and "live" like face-to-face (FTF) interviewing, and VS is asynchronous and recorded but still projects a human face, the project's comparisons will provide new insights regarding how these decomposable aspects of human contact affect behavior and experience in surveys. The project's results will reveal the extent to which, and for whom, less costly interaction (live but remote vs. recorded) with an interviewer promotes engagement and data quality comparable to what is found in similar FTF interviews. More generally, the findings will address when and in what ways modern communication modes that reduce social presence and are less personal might be equal to or even more effective than FTF interaction. Findings from this project will provide valuable information relevant to the future of survey measurement and will be of interest to survey researchers in the Federal statistical system and other survey organizations.Even as survey data continue to be central to public policy and decision-making, survey measurement is challenged by declining response rates, increasing costs, declining trust in survey organizations, and rapidly changing communication habits among the public. Understanding how video technologies could fit into the future of survey data collection is important both because it may meet potential respondents "where they live" and because it may provide a significantly lower cost alternative to FTF interviewing. There is even the potential to reach some members of the public whose location makes FTF interviewing difficult or expensive, but who may well be able to participate in a video interview (e.g., people who live in remote rural areas or members of the military deployed overseas). In comparing data quality across these three survey modes, the project will quantify participation rates, connectivity problems, respondent compliance with the video interviewing protocol, conscientious responding (giving precise answers to numerical questions, thoughtfully differentiating answers), and disclosure of sensitive information. The project will measure the potential impact of individual interviewers, feelings of engagement with the interview, rapport with the interviewer, and respondent satisfaction. The project also will allow assessment of data collection costs across these modes. Access to and use of video technologies are not universal, and even among those with access some are willing to engage in video interaction while others are reluctant. The project will begin to address whether and how the effects of video technologies on survey data collection differ for participants with different levels of prior experience and preference for using the technologies.This award reflects NSF's statutory mission and has been deemed worthy of support through evaluation using the Foundation's intellectual merit and broader impacts review criteria.

该研究项目将通过两种有前途但尚未广泛部署的调查模式来检查数据质量、参与度、受访者体验和成本，这两种模式使用现成的视频技术，并且比面对面 (FTF) 访谈成本更低：以视频为媒介(VM) 访谈（通过 Skype 等平台进行实时双向沟通）和视频自管理 (VS) 访谈，其中采访者通过视频录制提问，受访者通过打字或点击进行回答。该项目将比较由相同专业访谈员进行的 VM 和 VS 访谈以及传统在线（文本）自填问卷中的数据质量和成本衡量标准，向随机分配的代表性样本成员提出相同的调查问题这三种模式之一。由于 VM 是同步且“实时”的，就像面对面 (FTF) 访谈一样，而 VS 是异步且有记录的，但仍然投射人脸，因此该项目的比较将提供有关人类接触的这些可分解方面如何影响行为和行为的新见解。调查经验。该项目的结果将揭示与采访者进行成本较低的互动（现场但远程与录制）在多大程度上以及对谁来说可以促进参与度和数据质量，与类似的 FTF 采访中发现的情况相当。更一般地说，研究结果将解决减少社交存在感和较少个人化的现代通信模式何时以及以何种方式可能与 FTF 交互相同甚至更有效。该项目的研究结果将提供与调查测量的未来相关的有价值的信息，并将引起联邦统计系统和其他调查组织的调查研究人员的兴趣。尽管调查数据仍然是公共政策和决策的核心，但调查调查面临着答复率下降、成本增加、调查组织信任度下降以及公众沟通习惯迅速变化等挑战。 了解视频技术如何适应未来的调查数据收集非常重要，因为它可以满足潜在受访者“在他们居住的地方”的需求，而且它可以提供比 FTF 访谈成本低得多的替代方案。甚至有可能接触到一些公众，他们的位置使 FTF 采访变得困难或昂贵，但他们很可能能够参加视频采访（例如，居住在偏远农村地区的人或部署在海外的军人） ）。 在比较这三种调查模式的数据质量时，该项目将量化参与率、连接问题、受访者对视频访谈协议的遵守情况、认真的回答（对数字问题给出精确的答案，深思熟虑地区分答案）以及敏感信息的披露。该项目将衡量个别访谈员的潜在影响、访谈参与感、与访谈员的融洽关系以及受访者满意度。该项目还将允许评估这些模式的数据收集成本。 视频技术的获取和使用并不普遍，即使在有访问权限的人中，有些人愿意进行视频交互，而另一些人则不愿意。该项目将开始解决视频技术对调查数据收集的影响对于具有不同水平的先前经验和使用该技术的偏好的参与者是否以及如何不同的问题。该奖项反映了 NSF 的法定使命，并通过评估被认为值得支持基金会的智力价值和更广泛的影响审查标准。

项目成果

Design Considerations for Live Video Survey Interviews

实时视频调查访谈的设计注意事项

• DOI: 10.29115/sp-2020-0014
• 发表时间: 2020
• 期刊: Survey practice
• 作者: Schober, Michael F.;Conrad, Frederick G.;Hupp, Andrew L.;Larsen, Kallan M.;Ong, Ai Rene;West, Brady T.
• 通讯作者: West, Brady T.