Collaborative Research: Video Communication Technologies in Survey Data Collection

合作研究：调查数据收集中的视频通信技术

• 批准号: 1825113
• 负责人: Frederick Conrad
• 金额: $ 58.16万
• 依托单位: Regents of the University of Michigan - Ann Arbor
• 依托单位国家: 美国
• 项目类别: Standard Grant
• 财政年份: 2018
• 资助国家: 美国
• 起止时间: 2018-09-15 至 2022-04-30
• 项目状态: 已结题
• 来源: https://www.nsf.gov/awardsearch/showAward?AWD_ID=1825113&HistoricalAwards=false
• 关键词: Collaborative; Research; Video; Communication; Technologies

This research project will examine data quality, participation, respondent experience, and costs in two promising but not yet widely deployed survey modes that use off-the-shelf video technology and are less costly than face to face (FTF) interviews: video-mediated (VM) interviews (live two-way communication via platforms like Skype) and video self-administered (VS) interviews, in which video-recorded interviewers ask the questions and respondents answer by typing or clicking. This project will compare these measures of data quality and costs in VM and VS interviews carried out by the same professional interviewers and in conventional online (textual) self-administered questionnaires, asking the same survey questions to members of a representative sample who are randomly assigned to one of these three modes. Because VM is synchronous and "live" like face-to-face (FTF) interviewing, and VS is asynchronous and recorded but still projects a human face, the project's comparisons will provide new insights regarding how these decomposable aspects of human contact affect behavior and experience in surveys. The project's results will reveal the extent to which, and for whom, less costly interaction (live but remote vs. recorded) with an interviewer promotes engagement and data quality comparable to what is found in similar FTF interviews. More generally, the findings will address when and in what ways modern communication modes that reduce social presence and are less personal might be equal to or even more effective than FTF interaction. Findings from this project will provide valuable information relevant to the future of survey measurement and will be of interest to survey researchers in the Federal statistical system and other survey organizations.Even as survey data continue to be central to public policy and decision-making, survey measurement is challenged by declining response rates, increasing costs, declining trust in survey organizations, and rapidly changing communication habits among the public. Understanding how video technologies could fit into the future of survey data collection is important both because it may meet potential respondents "where they live" and because it may provide a significantly lower cost alternative to FTF interviewing. There is even the potential to reach some members of the public whose location makes FTF interviewing difficult or expensive, but who may well be able to participate in a video interview (e.g., people who live in remote rural areas or members of the military deployed overseas). In comparing data quality across these three survey modes, the project will quantify participation rates, connectivity problems, respondent compliance with the video interviewing protocol, conscientious responding (giving precise answers to numerical questions, thoughtfully differentiating answers), and disclosure of sensitive information. The project will measure the potential impact of individual interviewers, feelings of engagement with the interview, rapport with the interviewer, and respondent satisfaction. The project also will allow assessment of data collection costs across these modes. Access to and use of video technologies are not universal, and even among those with access some are willing to engage in video interaction while others are reluctant. The project will begin to address whether and how the effects of video technologies on survey data collection differ for participants with different levels of prior experience and preference for using the technologies.This award reflects NSF's statutory mission and has been deemed worthy of support through evaluation using the Foundation's intellectual merit and broader impacts review criteria.

This research project will examine data quality, participation, respondent experience, and costs in two promising but not yet widely deployed survey modes that use off-the-shelf video technology and are less costly than face to face (FTF) interviews: video-mediated (VM) interviews (live two-way communication via platforms like Skype) and video self-administered (VS) interviews, in which video-recorded interviewers ask the questions and respondents answer by typing or clicking.该项目将比较同一专业访问员以及常规的在线（文本）自我管理问卷中的VM和VS访谈中的数据质量和成本量度，并向代表样本的成员提出相同的调查问题，后者被随机分配给这三种模式之一。由于VM是同步的，并且像面对面（FTF）采访一样“现场”，VS是异步和记录的，但仍投射到人类面孔，因此该项目的比较将提供有关人类接触的这些可分解方面如何影响调查中的行为和经验的新见解。该项目的结果将揭示与面试官的互动较低（实时但遥控与记录）的程度，以及对访问者的互动较低的互动和数据质量，可与类似的FTF访谈中的互动和数据质量相媲美。更一般而言，这些发现将解决何时及以哪些方式降低社会存在和较少个人的现代沟通模式可能与FTF互动相同甚至更有效。该项目的发现将提供与调查测量未来相关的有价值的信息，并将对联邦统计系统和其他调查组织的调查研究人员感兴趣。即使调查数据仍然是公共政策和决策制定的核心，调查测量受到质疑，通过降低响应率，提高响应率，增加调查组织的信任，迅速改变公共交流之源，并降低了响应率。 了解视频技术如何适应调查数据收集的未来非常重要，这既重要，因为它可能会遇到潜在的受访者“他们的住所”，并且因为它可能为FTF访谈提供了明显较低的成本替代方法。甚至有潜力吸引一些公众，他们的位置使FTF面试变得困难或昂贵，但很可能能够参加视频采访（例如，居住在偏远的农村地区或在海外部署的军队成员的人）。 在比较这三种调查模式的数据质量时，该项目将量化参与率，连通性问题，受访者遵守视频访谈协议，认真的响应（为数字问题提供精确的答案，周到的差异化答案）以及敏感信息的披露。该项目将衡量个别面试官的潜在影响，与面试的参与感，与访调员融洽相处以及受访者的满意度。该项目还将允许评估这些模式的数据收集成本。 视频技术的访问和使用不是通用的，即使在有访问权限的人中，有些人也愿意进行视频互动，而另一些则不愿进行视频互动。该项目将开始解决视频技术对调查数据收集的影响以及如何对具有不同水平的先前经验和使用该技术偏爱的参与者有所不同。该奖项反映了NSF的法定任务，并认为值得通过基金会的知识分子优点和更广泛的影响审查标准通过评估来进行评估。

项目成果

Design Considerations for Live Video Survey Interviews

实时视频调查访谈的设计注意事项

• DOI: 10.29115/sp-2020-0014
• 发表时间: 2020
• 期刊: Survey practice
• 作者: Schober, Michael F.;Conrad, Frederick G.;Hupp, Andrew L.;Larsen, Kallan M.;Ong, Ai Rene;West, Brady T.
• 通讯作者: West, Brady T.