Collaborative Research: Responding to Surveys on Mobile Multimodal Devices

协作研究：响应移动多模式设备的调查

• 批准号: 1026225
• 负责人: Frederick Conrad
• 金额: $ 70.54万
• 依托单位: Regents of the University of Michigan - Ann Arbor
• 依托单位国家: 美国
• 项目类别: Continuing Grant
• 财政年份: 2010
• 资助国家: 美国
• 起止时间: 2010-10-01 至 2014-09-30
• 项目状态: 已结题
• 来源: https://www.nsf.gov/awardsearch/showAward?AWD_ID=1026225&HistoricalAwards=false
• 关键词: Collaborative; Research; Responding; Surveys; Mobile

Collecting survey data of national importance (for example, on employment, health, and public opinion trends) is becoming more difficult as communication technologies undergo rapid and radical change. Important basic questions about whether and how to adapt data collection methods urgently need to be addressed. This project investigates how survey participation, completion, data quality, and respondent satisfaction are affected when respondents answer survey questions via mobile phones with multimedia capabilities (e.g., iPhones and other "app phones"), which allow alternative modes for answering (voice, text) and can allow respondents to answer questions in a different mode than the one in which they were invited. Two experiments will compare participation, completion, data quality, and satisfaction when the interviewing agent is a live human or a computer and when the medium of communication is voice or text, resulting in four modes: human-voice interviews, human-text interviews, automated-voice interviews, and automated-text interviews. The first experiment randomly assigns respondents to one of these modes; the second experiment allows respondents to choose the mode in which they answer. Results will shed light on whether respondents using these devices agree to participate and answer differently to human and computer-based interviewing agents, and whether this differs for more and less sensitive questions. Results also will shed light on how the effort required to interact with a particular medium (e.g., more effort to enter text than to speak) affects respondents' behavior and experience, and whether the physical environment that respondents are in (a noisy environment, a non-private environment, a brightly lit environment with glare that makes reading a screen difficult) affects their mode choice and the quality of their data. Finally, the results will clarify how allowing respondents to choose their mode of response affects response rates and data quality. These studies are designed to benefit researchers, survey respondents, and society more broadly. For researchers, the benefit is to allow them to adapt to the mobile revolution as they collect data that are essential for the functioning of modern societies, maintaining high levels of contact and participation while gathering reliable and useful data. For survey respondents, the potential benefit is the design of systems that make it more convenient and pleasant to respond and that enable them to choose ways of responding appropriate to their interactive style, the subject matter, and their physical environment. For society more broadly, it is essential that the survey enterprise is able to continue to gather crucial information that is reliable and does not place undue burden on citizens as their use of communication technology changes and as alternate sources of digital data about people proliferate. More fundamentally, the results will add to basic understanding of how human communication is evolving as people have expanded ability to communicate anytime, anywhere, and in a variety of ways. The project is supported by the Methodology, Measurement, and Statistics Program and a consortium of federal statistical agencies as part of a joint activity to support research on survey and statistical methodology.

随着通信技术经历快速而彻底的变化，收集具有全国重要性的调查数据（例如就业、健康和舆论趋势）变得越来越困难。 关于是否以及如何调整数据收集方法的重要基本问题迫切需要解决。 该项目调查当受访者通过具有多媒体功能的手机（例如 iPhone 和其他“应用手机”）回答调查问题时，调查参与、完成、数据质量和受访者满意度受到怎样的影响，这些手机允许替代的回答模式（语音、文本） ）并且可以允许受访者以不同于他们被邀请的方式回答问题。 两个实验将比较当访谈主体是真人或计算机、交流媒介是语音或文本时的参与度、完成度、数据质量和满意度，从而产生四种模式：人声访谈、人文访谈、自动语音访谈和自动文本访谈。 第一个实验将受访者随机分配到其中一种模式；第二个实验允许受访者选择他们的回答方式。 结果将揭示使用这些设备的受访者是否同意参与并以不同于人类和计算机访谈代理的方式回答，以及这对于敏感度较高和不太敏感的问题是否有所不同。 结果还将揭示与特定媒介交互所需的努力（例如，输入文本比说话更多的努力）如何影响受访者的行为和体验，以及受访者所处的物理环境（嘈杂的环境、非私人环境（明亮且眩光的环境，使阅读屏幕变得困难）会影响他们的模式选择和数据质量。 最后，结果将阐明允许受访者选择其响应模式如何影响响​​应率和数据质量。这些研究旨在让研究人员、调查受访者和更广泛的社会受益。 对于研究人员来说，这样做的好处是让他们能够适应移动革命，因为他们收集对现代社会运作至关重要的数据，保持高水平的接触和参与，同时收集可靠和有用的数据。 对于调查受访者来说，潜在的好处是系统设计使回答更加方便和愉快，并使他们能够选择适合其交互风格、主题和物理环境的回答方式。 对于更广泛的社会而言，调查企业必须能够继续收集可靠的关键信息，并且随着通信技术使用的变化以及人们数字数据替代来源的激增，不会给公民带来过度的负担。 更重要的是，随着人们随时随地以各种方式进行交流的能力不断增强，这些结果将有助于人们对人类交流如何演变的基本理解。 该项目得到了方法、测量和统计计划以及联邦统计机构联盟的支持，作为支持调查和统计方法研究的联合活动的一部分。