Exploring Offline Context and Consciousness in Everyday Social Media Use

Exploring Offline Context and Consciousness in Everyday Social Media Use

Much social media research has been done to understand interactions and communication on social media, while less attention has been paid to the offline contexts of social media use. How do offline contexts influence everyday social media use? This paper presents an interview study with a focus on Chinese citizens’ use of social media in everyday activities. The study found that informants’ use of social media and attention on social media was intricately related to their offline social and physical contexts, as well as their varying levels of consciousness. The work draws on activity theory to analyze the interplay between informants’ consciousness, everyday social media use, and offline contexts. Implications for design and social media research are provided.

已经进行了许多社交媒体研究，以了解社交媒体上的互动和交流，而对社交媒体使用的离线环境则减少了。专注于中国公民在每天的活动中使用社交媒体。上下文及其不同的意识水平。